The Baby Show | Birmingham

Apart from having my second baby in the next few days, the event of the year has been and gone already. Yes, that’s right, The Baby Show in Birmingham! I did attend the London ExCel in February for the same event, but it didn’t feel ‘right’ to be there and I found the atmosphere lacked somewhat compared to the Birmingham one.

I arrived on Sunday morning ready for an early start, I didn’t want to be waiting around and wanted to have the space to wander up and down while it wasn’t too crowded. I had a rough route in mind and managed to walk around and get a feel for the layout. I managed to pick up lots of freebies on my first walk round too, which is always amazing – especially as a blogger, you know how much we like to talk about products.

the baby show birmingham

If you’ve never been to The Baby Show before, here are just some of the things you can expect, whether you’re already a parent, or parents to be! Do you like freebies? Who doesn’t? A chance to try a product before you invest in it is always worth a punt and there are always plenty to be had at the show. There are usually lots of competitions to enter, so don’t miss out on those either. Having said that, I was a little disappointed with the lack of competitions there were to enter, or if there were any, they weren’t obvious or the brands weren’t encouraging you to enter.

If you’re already a parent you don’t need to take nappies and wipes with you, these are provided in a changing area. There’s a free creche which you can book upon arrival if you fancied a walk around on your own for a bit and two free feeding areas – one provided by Tommee Tippee and the other by Cow and Gate where you can expect pouches of food to be provided, microwaves and baby cutlery, bibs and bottle warmers – including the Tommee Tippee perfect prep machine (I am just drooling over the black one) to make up baby’s bottle.

the baby show birmingham brands who is there what freebies can I get

However, what you really want to go for is to look at the products/brands that you’ve probably never heard of, or seen, before! Some of the brands are new, some are veterans at the show, but it allows you to look around and compare things all in one place, including the price! You get to meet the teams/individuals behind the products themselves and it really helps when it comes to understanding the thought processes behind the products.

Being 38 weeks pregnant, it was quite hard work walking round so I had to make sure I took time to sit down, and there were plenty of places to do so. I got to visit and meet some people who I’d had the pleasure of e-mailing but never met face to face.

Brands You Can’t Miss At The Baby Show

bambo nature review the baby show birmingham brands who is there what freebies can I get

It’s such a small world! It turns out that one of the ladies on the stand, lives in the same town as me and we didn’t even know it! I absolutely loved hearing about their range of nappies and wipes, and to learn that they’re doing their best to be environmentally friendly is always a winner with me. You can head over to their website and actually request a free sample if you want to try them for yourself!

natural birthing co review the baby show birmingham brands who is there what freebies can I get

If you’ve been reading my blog, you’ll know I’ve recently reviewed their ‘Cool It Mama Spritz‘. It was really lovely to meet Theresa and Jane, the lovely ladies behind Natural Birthing Co. They’re both midwives, and very lovely too. Their stand was absolutely packed with products in the morning and just before I was due to leave I popped to say goodbye and noticed that they’d sold most  of what was there, even selling out of some products. Amazing and well worth a look.

pregnancy pillows review the baby show birmingham brands who is there what freebies can I get

Don’t tell me you’ve already forgotten about my Pregnancy Pillows review? I think Atekka almost hired me on the spot. People were asking some questions and I couldn’t help but just butt in and tell them how amazing these pillows are. They had such an amazing show offer on too and I just know people will not be disappointed with their purchases. I did tell one lady that she’d probably have to kick her hubby into the spare bedroom but out of the two, the pillow would snore less!

hotmilk lingerie review the baby show birmingham brands who is there what freebies can I get

An absolutely fabulous stand and I even managed to bag myself a free pair of knickers thanks to a voucher I printed off beforehand. They offered an on site bra fitting service which is amazing if you really haven’t gotten round to sorting out that new maternity bra or nursing bra. Remember, boobs go up and down during pregnancy and after childbirth, especially if you’re breastfeeding, so make sure to stop by and get measured, it doesn’t take 5 minutes and can save you months of discomfort. They usually have some fab deals on their website too!

tommee tippee new logo the baby show birmingham brands who is there what freebies can I get arla big milk the baby show birmingham brands who is there what freebies can I get

How could I forget Tommee Tippee and Arla ‘Big Milk’? Possibly my favourite stands of the day. I got invited to attend a talk on Tommee Tippee’s rebranding and their upcoming products which I’ll be doing a post on soon, all of them just excited me. Like a kid at Christmas, this is what the whole event is for me really. We were also told about the new Arla ‘Big Milk’, and everyone was getting a whole 4 pints to take home, again.. keep an eye out for that post too!

There are of course, so many other lovely stands ranging from well known companies, to unique one offs, to new brands wanting to showcase their products to you. Please make sure you leave plenty of time to look around, it’s no good getting there at 2pm if you want to have a really good look. Here are my top tips for visiting The Baby Show:

  • Go to The Baby Show on the Sunday, if you can. Brands/companies who are giving away freebies/samples tend to give away extras to get rid of it because they don’t want to take it home.
  • Have a good look around first, have a break to catch a sandwich or a jacket potato, and then use your second walk round to make any purchases. This will curb the impulse buys and make sure you get to look around to see if another stand if selling it cheaper!
  • Pick up a Prima goody bag. £4 for 2 magazines and lots of sample products too – always worth it!
  • Sign up to everything you can and enter all competitions – you never know your luck.
  • Check the show offers before you go and keep checking them, they are updated regularly! It’s another great way to get freebies and help plan purchases ahead. You can do this by going to The Baby Show website, clicking on your venue and then on ‘show offers’. You can also get a list of exhibitors so if you’re looking to visit specific brands, or you just want to know who will be there, you’ll know what stand they’re on.


  1. June 28, 2016 / 12:15 am

    Yay, we’re very happy you came to say hello at the Hotmilk stand. The people of Birmingham were all beautiful inside and out. I’m glad we were able to fit you. Its amazing how many people think they are wearing the correct size, when actually they aren’t. Were back next year at this stage, so come and introduce yourself again. Thanks for the mention too :)

  2. May 25, 2015 / 3:25 pm

    Sounds like you had a great time. I’ve never been to a baby show, wouldn’t mind a wander around :)

  3. May 25, 2015 / 7:14 am

    Great post and that baby show sounds amazing!! Making me broody ya are lol thinking of you this week xx

    • raisingtherings
      May 25, 2015 / 7:56 am

      Oh Gra, you missed a good’n. Have you ever been to one? Haha, I’ll probably do a better job at making you broody with a baby picture! Thanks lovely. Hope you and the girls are well xxx

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